Real Estate, Marketing, Software

So what type of camera are you using to shoot listing photos? As a photographer, I recommend that all real estate agents shoot with an SLR, or a single lens reflex camera. That is one with detachable lenses, often a more robust camera body, and more refined controls. With an SLR camera and a little [...]

Over the past few weeks and months we’ve been sharing information about the importance and power of using listing syndication, and the benefits you’re sure to reap from syndicating your listings.  Now that you’ve syndicated your listings, what’s next? Having your listings syndicated is just the start.  A key factor of a great syndication provider is [...]

It’s a beautiful day, what exactly am I doing inside when I could be out running or playing Frisbee? This is the thought that kept creeping into my head for the majority of last Sunday afternoon as I sat at my desk trying to convince myself that I was indeed being proactive and getting a [...]

Before we delve into the fundamentals of photographic technique, I’d like to take some time to discuss camera options for real estate professionals. First off, digital cameras are everywhere – there are big ones, small ones, silver ones, black ones, metal ones, plastic ones, slow ones, fast ones, underwater ones… and ultimately, good and bad [...]

I have to confess something to everyone – I am a “Lookie Loo”.   No, not a member of the New Zealand hipster band, but rather someone who, as Elizabeth Weintraub defines it: “…people who often masquerade as [property] buyers but have no real intention of ever buying. Other types of Lookie Loo’s are those who [...]

I previously posted the Excecutive Summary of a white paper our CEO, Saul Klein, was preparing on the future of the MLS called MLS 5.0 The paper is now complete.  It paints an insightful picture of where the MLS is, and where it (should be) going. Saul Klein’s MLS 5.0