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Yearly Archives: 2008

Simply the Best

Point2 Photo Checklist

Bad photos irk me somewhere deep down inside; similar to that feeling you get when forced to watch another living body sustain unnecessary injury. Yes, some photos are so bad that they are somehow actually capable of causing me physical pain. The recent onslaught of online photo sharing (which, by the way, encompasses anything and [...]

Targeted Marketing: Too Effective, Or Just Plain Creepy?

Too Many Ads

Last night I was reading Matt Mason’s fantastic novel The Pirate’s Dilemma (which is probably the best thing I have read in ages) when I came across the old advertising saying “If you’re not everywhere, you’re nowhere”. This saying, roughly translated from ad-speak, states that unless the message/product/service you are trying to promote is everywhere [...]

An Inside Look: Working at Point2

Point2 on the map

Well it’s that time of year again.  I have made it back to the headquarters of Point2 in Saskatoon.  This time it’s a bit colder than when I was here in July but inside the office, it’s nice and warm.  I promised the next time I came for a visit to our head office I’d [...]

Syndication with Point2 – Everything You Ever Wanted to Know

Our Point2 Crew met up with a ton of people when they attended NAR 2008 in Orlando earlier this month.  Jason Zimmerman of Good Morning Real Estate caught up with our very own Linda Moola, Director of Enterprise Solutions, for a chat about Listing Syndication and how Point2 Agent is leading the industry with the [...]

Attack of the Clones

Clones of Photoshop

If you’ve read the latest copy of The Point, then you may have perused the article outlining some basic photo edits that can improve the overall look of listing photos, or any photos for that matter. I wanted to further expand on that article in two ways: What types of image editors exist out there, [...]

I heart Statistics

A few weeks back I came across a great site called PollDaddy which lets it’s users create custom polls and surveys with a huge array of options and presentation styles. Needing an excuse to try out this neat tool I whipped up a quick survey to find out which social media sites/services Point2 employees and [...]