Real Estate, Marketing, Software

For the second installment of the RETG series, I wanted to look at the process generally known as niche marketing.  You’re probably wondering what place a concept like niche marketing has in a “technology guide”?  Quite simply, the reason derives from the impact web design has had on this aspect of real estate.

Web presence has become so important for real estate agents over the past few years, and with so many buyers browsing real estate online, there’s a good chance that a potential client will see your website long before they meet you in person.  Anyhow, for these reasons and more, niche marketing and thematic website design have been added to The Real Estate Technology Guide video library:

If you’re interested in giving your website a Spring makeover, I highly recommend attending some of the education sessions offered by Point2.  You can sign-up for upcoming sessions here if you’re interested.  For those who’d prefer to have someone else do the job, check out our list of handpicked Alliance Members who specialize in the Point2 product.

One of my favorite designers from our Alliance Member Program is Suzanne Stephens, largely because she understands that an agent’s website is a direct reflection of the agent themselves, and also because she embraces the concept of niche marketing in a lot of the work she does.  She really pushes the Point2 system to the limits as far as design and creativity go, and many agents have benefited from her talent. I used one of her sites as a sample in the above video (www.coastalla.com) – let’s have a look at a few of my other personal favorites from her portfolio:

Go Army Homes
Niche: Military families in Lawton, Oklahoma

Sunset Strip Realty
Niche: Luxury homes in Los Angeles

Joe Janus
Niche: Architecturally Distinctive Homes in Phoenix, Scottsdale, and Paradise Valley, AZ

It only takes a few seconds after hitting sites like these to understand what types of property the agent specializes in.  The designs also exude a variety of moods that work well with their associated niche market.  If there’s some other great examples of sites targeted at a market niche, I’d love to see them – feel free to drop a link in the comments area.

One Response to “The Real Estate Technology Guide: Niche Marketing & Thematic Websites”

1. Ernie Portor says:

   February 26, 2010 at 8:21 pm

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