Blog & NewsSo You Want More Prospects…(Part One)
There’s no beating around the bush – times are tough right now. Trust me, I’m feeling it too. I even went so far as to move across the city, just a few blocks from work, so I could actually afford to drive to work. Fueling up my rocket is a bit easier now … a three minute drive rather than a half hour drive.
Everybody is feeling the pinch, and it’s no doubt that some of the biggest impact has been on the Real Estate industry. It’s not surprising that overall real estate confidence is at an all-time low.
There may not be as many prospects out there as we’d like. But they haven’t gone completely extinct. The economy may have taken a nosedive (for lack of a better term), but there are still people looking for homes.
Before you get too depressed, I have a few tips to use what you’ve already got at your disposal, even better, to help you make it through. I’ve got quite a bit to say so this will be in two parts. Stay tuned though…because at the end of it, I’m going to give away a few freebies. The boss isn’t looking, and I’m feeling generous.
Whether or not the economy is doing good or bad, it is essential to market your listings in every possible way (yes, I know you already know this!). But here’s the thing…I don’t mean you have to spend thousands on some huge over-the-top marketing plan. You can get a whole lotta bang for your buck by starting right here at home with your Point2 Agent website and save some gas money without moving across town.
I’m sure many of you are already doing most of these things, but just in case…here is a refresher. Starting with the most obvious, of course:
Send Your Listing on an All-Expense Paid Vacation: aka Syndication – I probably don’t need to explain this one, but as you can see <– I’m already packed. Are you taking the opportunity to use the world’s largest syndication network that’s available right at your doorstep with your Point2 account? Not to break out the lame analogies – but it’s like putting your listing on the Point2 tour bus (or a cruise ship if that’s more your thing), and we’re taking it to all the hot spots – and it’s door-to-door service. All you have to do is show up prepared to get the most out of it – we do the rest of the work for you. Pretty sweet deal, I’d say. If you’re not onboard and ready to have your listing hit the hot spots for real estate, well then…I guess you could stay home.
Go on, Stand Out a Little: aka Spotlight Ads – Maybe it’s just me, but when I’m out in a crowd, I like to stand out. I like attention and lots of it (I’m sure my co-workers would agree that I might have a big head at times). Last week I attended a function where I knew everyone would be wearing black – so what did I do? I wore white of course.
The same concept applies to your listing. Why have your listing lumped in with thousands of other listings, when you can have it front and center for the same price as a white shirt? $25 gets you premium placement on Point2Homes for a full month.
Did you know? Point2Homes received over a million visits last month, over one million unique visitors, and over 12 million pageviews. With that large of a gathering – why wouldn’t you want to stand out?
I know these may seem obvious…but believe it or not, there’s several who aren’t doing any of these. Anyway, this is getting long! I’ll stop here for now…but join me next time, and I’ll mention a few more things…and tell you how you can get some freebies. I’m impatient though…and in the mood for sharing…so share with me some of the ways you’ve found ways to attract prospects. Just for the heck of it, I may toss you a little something just for sharing!
Point2 Agent, Real Estate Marketing, Real Estate Technology, Uncategorized | tmacala | August 30, 2010
listing marketing, Listing Syndication, prospects, Real Estate Marketing, So You Want More Prospects, Spotlight Ad
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I have been attending yard sales wearing my name tag and conversations have started. I have met many new people and have had several listing appointment and referrals and bought lots of junk I really didnt need but had a great time.
We’ve contacted some of our preferred business partners to help us host Broker’s Opens. Our lender has graciously helped with the expenses and our title company sends out the invitations. Also working with some local businesses to provide door prizes. This gets lots of publicity for our listing and at very little or no cost to us.