Real Estate, Marketing, Software

Blogging is good for you.

Since you’ve been loyally reading all the bran posts up till now you probably already know this.

Your blog is the center of the universe.

Well your universe.

The epicenter or hub of your social media and community building strategy should be your blog.  (Not sure what to do with social media?  You’re not alone.  But, that’s a topic for another post, or two, or ten.)

People may think that with the rise in social media tools like Facebook and Twitter – you know, the ‘big ones’ – means that blogging has gone the way of the dodo bird.  Extinct.  Pointless.  Done.

Not true.

Blogging works alongside your other social media efforts, and is not replaced by them.

Consider this.  Blogging allows you to carry on a conversation more in depth than what may be possible with something like Twitter.  It’s a lot harder to give a complete explanation or opinion in just 140 characters.  But, blog about it and you can easily condense the gist of the post (say, the title, for example) and a link to it in 140 characters or less.

See how they work hand-in-hand?

More importantly, people are still reading blogs.  By blogging for your business, you  have the potential to make contact with people that you might otherwise not have done through other more traditional or not-so-traditional mediums.

Read This:

• Are Blogging and Commenting Still Important Tools in Social Media?

But wait, there’s more!

S to the E to the O

Search engines love blogs.

Why?

Basically, for the same reasons people do. Because there is always new, fresh, and very relevant content being added to a blog.  Search engines love that stuff.

I’m going to keep it short and sweet and list off just a few points.  Click through to the links for the expert explanations.

• Keyword-rich content.
• Fresh and frequently updated content.
• Lots of links – of all kinds.

Read This:

• Six Reasons SEO’s Love Blogs
• SEO Benefits from Blogs

There you have it.  Bran is good for you, and now you know blogging is too.

How else is blogging like bran?

Well, let’s recap…

It’s 100% Natural, Full of Fiber, Keeps You Regular, Tastes Good, and It’s Good For You!

Well that’s the end of this (not-so-)little mini-series.  I hope it was as informative and fun for you to read along, as it was for me writing it.

I’m not going to lie, I probably could have come up with 10 Ways Blogging Is Like Bran – bran is just that good.  But, hopefully these 5 tips will stick with you (just like a good bowl of bran gets you through the day) and help you craft the next great blog post.

Have you put these tips into action?  I’d love to see some of your new and improved blog posts.  Send them my way: blogging@point2.com.