Real Estate, Marketing, Software

Why keeping your online storefront spiffy is good for business. You approach a store or restaurant and immediately form an impression that is pivotal to whether you enter or not. You haven’t even set foot in the place yet! Once you’re in, many things come into play to reinforce your initial perception, neutralize it or [...]

How to make your local ads stand out, and your ad dollars go farther. If it’s not Jeremy, it’s Alicia or Rob, or Jennifer. Everyone sells homes and they spend thousands each year repeating that message over and over in their advertising. You see that message on bus benches, local papers, postcards and business cards. [...]

How to engage prospects on your website with powerful video. Video is being lauded by the industry as the next big wave. Not long ago, it seemed daunting to think of creating a video and posting it on your website. The tools were expensive and the ROI (return on investment) was not too obvious. Internet [...]

With a depressed US economy, there is no denying the fact that there just aren’t as many people searching for homes as there used to be. As domestic real estate activity has cooled, many real estate professionals have turned towards international buyers in order to drive their business forward. In turn, an exploding niche of real [...]

By guest contributors: Bernice Ross and Byron Van Arsdale. Are you an engaging leader or is control more your style? While a strong leader uses both styles, the engagement approach normally generates the best results. When it comes to leadership styles, the Control Model is the most common. The Control Model places the focus on the [...]

Later this week The National Association of REALTORS® MLS Committee will receive the report and recommendation of the Presidential Advisory Group (PAG) at the annual meetings in Anaheim. To help sort out the issues, controversies, benefits, and fears surrounding Listing Syndication check out at this Slidecast presentation that was put together by Point2′s own Saul [...]