Real Estate, Marketing, Software

Back in 2007, the US spent an estimated $149 billion dollars on advertising in an effort to increase brand recognition, move product, and sell services.  The process of attracting consumer attention is big business, and it’s never been more competitive. Of the average 5.8 hours of leisure time people have each day, there’s hardly enough room [...]

There’s some huge advantages for real estate agents who possess the technical prowess required for photo and video production. Sellers love to know that high quality visuals are being used to attract buyers, and having the reputation of being the agent who creates notable marketing material never hurts. Graduating from beginner to pro takes a [...]

Wintertime photography can be an intimidating endeavor to say the least. As winter life is really more about getting cozy with a hot chocolate, some popped corn, and a movie or three, it’s hard to get motivated to go out into the icy cold and shoot photos – especially photos of houses. Can you imagine? Standing outside [...]

On a balmy, autumn day in the mid-1990s I started my first “real” job selling consumer electronics at a local department store.  My favourite items to sell were, of course, the cameras and I did a pretty decent job of hawking them.  I didn’t know much about cameras at the time except that lots of [...]

When I’m scrolling through a library of listing photos, I find myself most attracted to those shot at dusk or dawn. There’s something about the warm glow of a house contrasted against the cool sky that is not only punchy and attention-grabbing, but wholesome and safe. I’m no anthropologist, but I’d be willing to bet [...]

If you’ve decided to try out the new “Wave” theme for your website, here’s a tutorial on how you can create your own custom header graphic. I should mention that you have to be a Professional or Premium member to upload a custom header graphic, so keep that in mind before you proceed. Not to [...]