Real Estate, Marketing, Software

It was with great sadness that we here at Point2 learned of the passing of Joe Ferrara on Tuesday night after a battle with cancer at the far-too-young age of 55. Joe touched many lives at Point2, as a social media master, a brilliant blogger, and much more importantly as a darned fine human being [...]

So we took a peek at all of the thousands of template images that we provide to our customers and noticed that a few were  . . . shall we say “starting to show signs of wear.” We dug in and decided that, rather than just making a few changes here and there, we would [...]

It’s become a common question in virtually every industry: “How do I use all this Facebook and Twitter and stuff to sell my product/service?” In the end it turns out it’s not a complicated answer: “Don’t.” And the conversation continues: “But I want to sell stuff.  Selling stuff is what I do.  When I sell [...]

Harris Corp. recently acquired (for $6.5M) a technology that will allow soldiers and military commanders in the field to gain real-time data on troop positions and other key information for better communication and efficiency. This is indicative of where technology is headed in general, no doubt.  Much of Twitter’s power, for example, and part of [...]

The Point2 Crew is back from NAR 2009 in San Diego, and the trip was a great success. Of course the air was absolutely thick with discussion and speculation surrounding RPR and HouseLogic – on our plane down from Vancouver you could hardly walk two rows without hearing whispers about “data management” or “RPR.”   [...]

Howdy Point2niverse, Can I expect to see you at the NAR Convention this weekend? If so, Point2 would love to host you for a little cocktail reception/technology discussion/focus group kinda thing on Sunday the 15th at 5:30. What we’re hoping for is to gather a variety of opinions from REALTORS about the technology they use, [...]