Real Estate, Marketing, Software

By guest contributors: Bernice Ross and Byron Van Arsdale. Are you an engaging leader or is control more your style? While a strong leader uses both styles, the engagement approach normally generates the best results. When it comes to leadership styles, the Control Model is the most common. The Control Model places the focus on the [...]

Video has clearly become one of the most effective ways to engage people. It taps into more than just a single sense such as the auditory in the case of a podcast, or the visual in still photography. Well executed, video can also touch prospects where it matters most. Their emotions. One of the most [...]

Choosing the right domain name is an important step in building your online presence. Not only is your domain name how people access your website, it also looks snazzy on your business cards and email signature.  As a member of the Customer Care Team I speak to Real Estate Professionals daily and a question I [...]

We all know that the number one must have accessory to today’s real estate professional is the Smart phone. There is no guessing as to why the Smart phone is so superior to its giant predecessors of the past – although it was a good workout hauling one of those things around. The Smart phone [...]

We’re pleased to introduce a Guest Blogger, one of our own Alliance Member Program participants, RealSupport, Inc. In the grand scheme of real estate marketing, there are some things that you can skimp on to save money.  Learn organic Search Engine Optimization tactics rather than using an expensive SEO specialist; use email blasts to save [...]

by Saul Klein CEO, Point2 Technologies Inc. Have you ever been interviewed by the press, then read the article and wonder how the writer got the message they wrote about instead of the message you were intending to convey? If you haven’t, take my word for it (someone who has been interviewed by the press [...]