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I know you’ve all been paying close attention (you have, right?), which means that you’ve read this last post. Now that you’ve had some time to think about the words on your website, it is also important to think about the general format in which you will place your words. Layout Not only should what [...]
By now you’ve heard that Point2 offers the largest syndication network known to mankind. It’s true, we do – and it’s constantly growing. Here’s a glimpse of what looks like: (Click the image for a printable full size image – handy for listing presentations) Looks nice, doesn’t it? (Kudos to our graphics guy, of [...]
Uncategorized | tmacala | February 24, 2011 | 
Comments (10)
How Will Your Market Fare in 3, 6, and 12 Months? Know and Plan for it in Advance. No one knows the real estate market better than real estate brokers and agents. Each month, Point2 produces a survey that indicates your local market direction and expectations 3, 6 and 12 months out, with specific feedback [...]
Point2, Point2 Agent, Point2 Technologies, Real Estate Marketing, Real Estate News, Uncategorized | tmacala | February 22, 2011 | Comments (7)
contest, iPad, opinion, promotion, Real Estate Confidence Index, RECI
In my last post, I talked about the human attention span (or lack thereof). Now that I have your attention again, I’ll get started before I get side-tracked myself. Perhaps you simply prefer the ‘DIY’ approach, or perhaps hiring a professional web content writer isn’t an option – regardless of the situation – a website [...]
Point2 Agent, Real Estate Marketing, Real Estate Technology, Real Estate Websites, Uncategorized, Web Technology | tmacala | February 10, 2011 | Comments (3)
web content, web copy, words, writing, writing for the web, writing skills
You might have heard the idea that the average attention span of a consumer is the same as a goldfish – 9 seconds or less. I would tend to argue this, simply because I have a 14-year old gold fish, and I’m quite certain he has more of an attention span than I do. He [...]
Point2 Agent, Point2 Technologies, Real Estate Marketing, Uncategorized, Web Technology | tmacala | January 28, 2011 | Comments (17)
Point2 Website, Real Estate Websites, web content, web copy, words, writing
Every so often we announce new syndication partners and give you a brief overview of who they are and what they do. I had a look at our current list of partners, and it seems to have grown yet again. This time, rather than outlining just a few partners, I’m going to give you the [...]
Point2 Agent, a division of Yardi Systems is the complete real estate marketing solution, providing agents and brokers with industry-leading real estate websites, real estate listing
syndication to dozens
of partners, and many other real estate marketing tools to help attract online prospects.
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