I am going to do my best to address one of the most asked questions:

What is the difference between a Syndication Dashboard and Point2 Agent?

The answer? It’s simple.

I’m not going to go into grave detail, but I’ll give you a quick lowdown.

Syndication Dashboard

If your MLS has signed up for Syndication with Point2, you will receive an invitation for a Syndication Dashboard. You’re not obligated to use it, but let me tell you – if you don’t, you’re missing out on some of the best exposure for your listings. Your listings are sent to us via a data feed from your MLS and distributed through the largest Syndication network on the planet. Meaning, they are being placed on some of the highest trafficked real estate search websites. Most importantly they are reaching the eyes of your potential buyers.  And what’s more – it’s totally FREE.

No, we do not have any control over your listing, nor do we own it. Your listing is your listing. All we do is deliver it for you. Think of us as a big tourist bus, giving you a free ride and stopping by some of the hottest attractions.  And if for whatever reason you don’t want to syndicate your listings (which would be kind of crazy, don’t you think?!), well – it’s your listing, you have control, and you can opt out. 

But what if Syndication isn’t enough? What if you want more? What if you want a complete website to accompany your listings online? What if you want to see exactly who your prospects are, what they are looking for, and how they found you? Wouldn’t it be nice to pinpoint your customer’s wants, and easily and affectively send them targeting messaging based on those wants?

Point2 Agent

That’s where Point2 Agent comes into play. Not only do you get the syndication, but you get a ton of tools to build that presence right were consumers are spending the majority of their time – online.  While the Syndication Dashboard gives you access to some very basic reports – it’s nothing like the detailed reports you receive about your prospects and more through a Point2 Agent Account.  Not only that, but if your MLS has signed up with Point2, your listings are imported directly into your Point2 Agent account – meaning you can spend more time with your clients, and less time adding listings to your account.

A Point2 Agent account starts at $19.99 per month and you get to try it out for 3 months free. We don’t ask for a credit card until you’ve completed your trial, there are no obligations, and we’re not really into contracts – meaning, you can cancel at anytime on the monthly plan. If you’ve received a Syndication Dashboard from your MLS, you can upgrade to a Point2 Agent account at anytime.  A Point2 Agent Account has 3 levels of membership – each one with even more features available.  You can see them right here.

I didn’t go into the entire comparison of features, because I would be here all day – and so would you (and you have real estate to sell!).

Want to know more?  Just click right here to download a handy little comparison chart.

I hope this answers some of your questions.  And, well, if it didn’t…give me some credit – it’s Monday morning, and I got a little too much sun on the weekend!

Sometimes we forget to realize that we stare at this stuff all day, every day.  So, naturally we think it’s pretty simple.  But for anyone that is seeing their Syndication Dashboard or Point2 Agent account for the very first time – it can be overwhelming, this I know (remember…I’m the one still struggling to use something as easy as Twitter!).  We’re working on simplifying things over here, and any of your questions can always be addressed by our Customer Care Team.  I can tell you – they are a lot more alert than I am on a Monday!

Have a great week!

Check out our upcoming Texas trip schedule to see if we’ll be in an office near you!

Tanya Spilchak, Education Coordinator

Going live at the end of March, our partnership will enable all of PSAR’s 1500 Brokers and Agents to automatically syndicate their listings to our ever-expanding network of partners.

This partnership, a first in  San Diego County – one of the United States’ largest residential & second home destinations – will bolster Association member benefits as well as provide a richer online customer experience.

PSAR’s Chief Executive Officer, Mark Marchand had this to say about the partnership:

“It is extremely rewarding for PSAR to lead San Diego County with an important initiative such as syndication, combining tremendous new benefits for PSAR members with heightened service levels for consumers looking for the help and expertise of a local REALTOR®”
“We are pleased to have chosen Point2 for this critical endeavor. Their teams took the lead on the project and made the process seem effortless.”

So welcome aboard all you PSAR members! We are happy to serve you, and look forward to staring in awe at all those breathtaking southern California properties while us Canadians are shivering up in the cold!

For any other MLSs or Associations that are interested in providing value-added syndication to your members, feel free to check out what sets us apart at: www.ListingSyndication.com

View further information regarding session times and reserve your seat now.

Hope to see you there!

Tanya Spilchak, Point2 Education Coordinator

Want to learn more about how you can use Point2 Agent Syndication to advertise your listings online and gain more leads?

Point2 Agent will be in Arlington, Fort Worth, Garland, Plano, Grapevine, Dallas and El Paso between September 28th and October 1st, 2009!

Click HERE to sign up for the Point2 Agent Event closest to you!

Please join us in welcoming The Association of Saskatchewan REALTORS® to the Point2 network!

Participants of this Association include the leaders of this initiative The Saskatoon Region Association of REALTORS®, as well as The Association of Regina REALTORS®, The Prince Albert and District Association of REALTORS®, The Moose Jaw Real Estate Board, The Council of Battlefords REALTORS®, The Swift Current and Region Council of REALTORS®, The Melfort Real Estate Council and The Southeast Saskatchewan Council of REALTORS®.

Courtesy of the Point2 Exposure Engine, REALTORS® across major cities and areas in Saskatchewan will now be able to syndicate their listings to some of the highest-trafficked consumer search sites in the industry including Google, HouseHunting.ca, TheRealEstateChannel.ca, TheRealEstateBook.com, ZooCasa.com, HomesZ.com, Oodle.com, and many more.

Way to go Saskatchewan for leading the real estate industry with this initiative!  We’re proud to have you all on board.

Read more about this ground-breaking milestone in our Press Release.

Want to know more about Point2 and what we can do for your MLS?  Visit our website.