Real Estate, Marketing, Software

A sure fire idea to get sellers excited about your services during a new listing presentation. Marketing properties is where the magic is, and owners evaluating your services want to know that you can do this better than anyone else. You’ve supplemented your traditional marketing plans with Syndication, an automated way to advertise the client’s home on [...]

How to make your local ads stand out, and your ad dollars go farther. If it’s not Jeremy, it’s Alicia or Rob, or Jennifer. Everyone sells homes and they spend thousands each year repeating that message over and over in their advertising. You see that message on bus benches, local papers, postcards and business cards. [...]

By guest contributors: Bernice Ross and Byron Van Arsdale. Are you an engaging leader or is control more your style? While a strong leader uses both styles, the engagement approach normally generates the best results. When it comes to leadership styles, the Control Model is the most common. The Control Model places the focus on the [...]

Later this week The National Association of REALTORS® MLS Committee will receive the report and recommendation of the Presidential Advisory Group (PAG) at the annual meetings in Anaheim. To help sort out the issues, controversies, benefits, and fears surrounding Listing Syndication check out at this Slidecast presentation that was put together by Point2′s own Saul [...]

How to turn convention chaos into more money in your pocket and great food for your mind. Anyone planning to attend a trade show knows the feeling of exhaustion that often comes right after. Rightfully, the ROI question also races through our minds. We find ourselves trying to justify the days spent attending sessions and [...]

As you might recall, almost one year ago Point2 was acquired by Yardi Systems. In addition to Point2, Yardi also acquired a swath of other talented real estate software companies such as Property Shark and VisualHomes at around the same time. One of these companies is, er, was DIY Real Estate Solutions – makers of some of the [...]