Following up on the overwhelmingly positive reception of our previous infographic, we thought we would try something a little different this time around.
At Point2 we are constantly asking ourselves the question “who are our customers?“; because being able to understand the mind of your target market goes a long way to being able to provide [...]
by Saul Klein
We are each entitled to our opinions, and I respectfully submit mine here:
First, I am not here to defend NAR as I am not always in full agreement with all of the many issues in which NAR is involved…such is the nature of an “association” with a membership of diverse interests.
I have been [...]
Say the word “marketing”, and many people automatically envision print ads, flyers, or give-aways like magnets or calendars. These are all definitely examples of marketing brainpower and energy being put into use, but let’s extend that thinking to another channel: online marketing.
What images does this evoke? Hopefully, you are thinking of websites, as that is [...]
Sometimes things you create take on a life of their own whether you intended it or not.
Take our syndication graphic.
If there is one image that those in the Real Estate industry associate with Point2 Agent (besides our product’s logo of course) it is this graphic. Originally conceived as a one-time-use illustration in 2006 as a [...]
Listing Syndication, Point2 Agent, Real Estate Blogs, Real Estate Marketing, Real Estate Technology, Web Technology | Chris de Jong | June 22, 2009 | 
Comments (1)
google, pirate, point2, Real Estate Advertising, remix, syndication
If there is one SEO trick everyone and their dog seems to know, it is that inbound links from reputable sites generate authority, and supposedly lead to a higher Google page rank over time; which of course will lead to more traffic/prospects/$$$/yada yada yada.
While this is all fine and dandy, the proliferation of social media [...]
Time for a little heresy.
I like Microsoft’s advertising.
There, I said it. Bring on the ire. I welcome it.
Yes, I am a fan of a infamous Gates/Seinfeld ads (solely due to the fact I am a rabid Seinfeld fan), yes I enjoy the campy I’m a PC ads, and yes I am fond of the new [...]
Point2 Technologies, Real Estate Blogs, Real Estate Marketing, Real Estate Sales, Uncategorized | Chris de Jong | May 15, 2009 | Comments (7)
Advertising, Apple, Dove, marketing, Microsoft, Real Estate Advertising
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