Real Estate, Marketing, Software

How to use Real Estate Marketing Technology Effectively By: Jacquelyn Bauer – Director, Point2 Customer Care  Download the full PDF White Paper right here. Today, my 70-year-old grandmother has an iPad.  Most pre-teens own a smartphone.  And the term “cloud-computing” is recognized and understood by a vast majority of the population.  Technology is such a ubiquitous [...]

Bells and whistles are attractive and get some of the tech-savvy gang gung ho and wanting more, but the main pillars of a powerful, effective website aren’t always purely technology related. The first pillar we reviewed, believe it or not, is customer service. People and service, not technology. The second pillar was a website that [...]

I was going through some older posts of ours this week.  I knew it before…but seriously, we’ve got some pretty juicy stuff.  I’m pretty fortunate to work with a group of people that can mish-mash a bunch of words on a whim and turn it into something great. After a whole lot of “Ohhh yeah, [...]

Blogging is good for you. Since you’ve been loyally reading all the bran posts up till now you probably already know this. Your blog is the center of the universe. Well your universe. The epicenter or hub of your social media and community building strategy should be your blog.  (Not sure what to do with [...]

OK, maybe when you think of something tasty, you don’t instantly think of bran.  This one correlation might be a bit of a stretch.  For my sake, just go with it ok? Tasty crunchy morsels. The last two posts in this series have dealt with crafting your content, and naturally this one builds on that. [...]

Believe me.  You want to be regular.  It’s a good thing – for you, and for everyone else. Why should you blog regularly?  Tips for staying regular on your blog. Blogging is good practice.  The more you blog the easier it becomes to put your words down in some sensible way and hit the Publish [...]