Real Estate, Marketing, Software

Most consumers rarely engage in selling or buying real estate. It is therefore natural for them to not be fully aware of the intricacies of the industry, as let’s say an investor might. One of the greatest advantages of having a REALTOR© represent the consumer, be it buyer or seller, is to benefit from their [...]

Is Your Mobile Device Virus and Hacker Proof? We know what sniffing is, and what fishing is. But Phishing, with a ‘P’? And ‘Smishing’? After digging a bit, yours truly also figured he didn’t even know what fishing really was, even though I’d been ‘fishing’ ever since I was a child. Not in technology terms [...]

How to use Real Estate Marketing Technology Effectively By: Jacquelyn Bauer – Director, Point2 Customer Care  Download the full PDF White Paper right here. Today, my 70-year-old grandmother has an iPad.  Most pre-teens own a smartphone.  And the term “cloud-computing” is recognized and understood by a vast majority of the population.  Technology is such a ubiquitous [...]

A sure fire idea to get sellers excited about your services during a new listing presentation. Marketing properties is where the magic is, and owners evaluating your services want to know that you can do this better than anyone else. You’ve supplemented your traditional marketing plans with Syndication, an automated way to advertise the client’s home on [...]

What’s in your pitch? Importantly, how much marketing punch does it pack? Besides your negotiating skills, neighborhood expertise and a flawless reputation, criteria that many local competitors might also have, sellers want to know how aggressively you will advertise and promote their property. A quick sale at the highest price possible is every home seller’s [...]

If you have your own website and/or blog, you might have trouble keeping the content fresh. Fresh content helps your SEO, and also gives visitors a reason to come back to your site at a later date to look for updates. You can add valuable content to your site(s) in several different ways—you can create [...]