Real Estate, Marketing, Software

Why keeping your online storefront spiffy is good for business. You approach a store or restaurant and immediately form an impression that is pivotal to whether you enter or not. You haven’t even set foot in the place yet! Once you’re in, many things come into play to reinforce your initial perception, neutralize it or [...]

How to make your local ads stand out, and your ad dollars go farther. If it’s not Jeremy, it’s Alicia or Rob, or Jennifer. Everyone sells homes and they spend thousands each year repeating that message over and over in their advertising. You see that message on bus benches, local papers, postcards and business cards. [...]

How to engage prospects on your website with powerful video. Video is being lauded by the industry as the next big wave. Not long ago, it seemed daunting to think of creating a video and posting it on your website. The tools were expensive and the ROI (return on investment) was not too obvious. Internet [...]

Making your real estate marketing goals count. The thought of a real estate agent or broker investing in powerful marketing and not reaping the maximum benefit is disturbing. But most of us tend to get quite excited about things that show great promise. We initiate programs and nurture them to a certain degree, then, besides [...]

How to turn convention chaos into more money in your pocket and great food for your mind. Anyone planning to attend a trade show knows the feeling of exhaustion that often comes right after. Rightfully, the ROI question also races through our minds. We find ourselves trying to justify the days spent attending sessions and [...]

Unleash the Power of Twitter across the Organization. “I am at the airport.” “I am eating a burger, and I’m wearing a red shirt.” “I’m here, there, seeing this or that, and planning a trip to Hawaii.” If you’ve ventured into Twitter world, you’ve surely come across meaningless tweets. Who cares about what you do [...]