Real Estate, Marketing, Software

A sure fire idea to get sellers excited about your services during a new listing presentation. Marketing properties is where the magic is, and owners evaluating your services want to know that you can do this better than anyone else. You’ve supplemented your traditional marketing plans with Syndication, an automated way to advertise the client’s home on [...]

What’s in your pitch? Importantly, how much marketing punch does it pack? Besides your negotiating skills, neighborhood expertise and a flawless reputation, criteria that many local competitors might also have, sellers want to know how aggressively you will advertise and promote their property. A quick sale at the highest price possible is every home seller’s [...]

Every Realtor® wants more leads, but may not know how to get more leads.  When people are shopping for homes, what do they want to see? You got it, listings, lots and lots of listings. IDX gives you the ability to showcase all of the MLS listings on your site. Since people want to see [...]

As you might recall, almost one year ago Point2 was acquired by Yardi Systems. In addition to Point2, Yardi also acquired a swath of other talented real estate software companies such as Property Shark and VisualHomes at around the same time. One of these companies is, er, was DIY Real Estate Solutions – makers of some of the [...]

Summer’s here, and while most folks are busy planning their summer vacations or relaxing at the lake/beach us at Point2 are buckling down, drinking way too much coffee, and working on some great new improvements to our software. Just last week we debuted our brand new Express Tools suite of apps,and this week we are [...]

Bells and whistles are attractive and get some of the tech-savvy gang gung ho and wanting more, but the main pillars of a powerful, effective website aren’t always purely technology related. The first pillar we reviewed, believe it or not, is customer service. People and service, not technology. The second pillar was a website that [...]