
Wait a minute. What is Value Proposition anyway? If you’re asking yourself this question, you’re not alone. In fact, you would be pleased to know that some ‘professional’ marketers often don’t know what it really means. A Unique Value Proposition is your market edge. It’s a sentence or paragraph that captures and describes the unique [...]

In my last post, I talked about SellingSaskatoon.com. This time, I caught up with the man behind it, Cam Bird, for an in depth Q&A session – to talk about marketing, selling homes, and everything in between. So without further ado…let’s get started! Point2: What would you consider your most valuable online marketing initiative? (Blog, [...]
Listing Syndication, Point2, Point2 Agent, Point2 Technologies, Real Estate Listings, Real Estate Marketing, Real Estate Technology, Real Estate Websites, Social Media, Uncategorized, Web Technology | tmacala | March 29, 2011 |
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advice, Cam Bird, interview, listings, marketing, Q&A, Social Media

Watching television is usually pretty rare for me, and when I do it’s only for a short time because my attention span for T.V. is generally low. A couple weeks ago, there was one thing that did catch my eye though. An advertisement came on for a local real estate professional, Cam Bird. What caught [...]

If you’ve been having trouble uploading photos as of late – you’re not alone. You may have already called our Customer Care department, or read the notification in your Online Office. But just in case, I thought I would post this here as well. If you are experiencing issues with uploading photos to your Point2 [...]

Video has clearly become one of the most effective ways to engage people. It taps into more than just a single sense such as the auditory in the case of a podcast, or the visual in still photography. Well executed, video can also touch prospects where it matters most. Their emotions. One of the most [...]

Everything can change in a split second. From a hotel room in Toronto, I watched the horrific events unfold in the north of Japan, and I immediately thought to myself that I should stop complaining about how disappointing the rain was on my trip, or how cold it always is back home in Saskatchewan. I [...]