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Posts tagged: Advertising

In Defense of Uncle Bill

Time for a little heresy. I like Microsoft’s advertising. There, I said it.  Bring on the ire.  I welcome it. Yes, I am a fan of a infamous Gates/Seinfeld ads (solely due to the fact I am a rabid Seinfeld fan), yes I enjoy the campy I’m a PC ads, and yes I am fond [...]

Augmented Reality Advertising

laptop

Sometimes we come across a technology that is so  innovative,  with such endless possibilities, and is so generally “cool” that we can’t help but share it with everyone else – Augmented Reality (AR) is one of those technologies. What is that you ask?  Utilizing web cam & 3D modeling technology, you can think of AR technology [...]

Where Your Listings Go – Zillow

zillowlogosmall

Get ready for another installment of ‘Where Your Listings Go’.  Let’s talk about Zillow this time around. Zillow has been a part of the Point2 Exposure Engine™ right from the start.  Zillow, the Seattle-based online real estate company, was launched in early 2006 by Rich Barton and Lloyd Frink, founders of Expedia.  Seeing a need [...]

Where Your Listings Go – Point2 Homes

We boast talk a lot about having the largest listing syndication network in the real estate industry.  With over 35 syndication partners it’s true – your listings are getting incredible exposure on the internet. For fun, I thought I’d run through some of our syndication partners every once in a while so you can get to know a bit [...]

Targeted Marketing: Too Effective, Or Just Plain Creepy?

Too Many Ads

Last night I was reading Matt Mason’s fantastic novel The Pirate’s Dilemma (which is probably the best thing I have read in ages) when I came across the old advertising saying “If you’re not everywhere, you’re nowhere”. This saying, roughly translated from ad-speak, states that unless the message/product/service you are trying to promote is everywhere [...]