Real Estate, Marketing, Software

By guest contributors: Bernice Ross and Byron Van Arsdale. Are you an engaging leader or is control more your style? While a strong leader uses both styles, the engagement approach normally generates the best results. When it comes to leadership styles, the Control Model is the most common. The Control Model places the focus on the [...]

Making your real estate marketing goals count. The thought of a real estate agent or broker investing in powerful marketing and not reaping the maximum benefit is disturbing. But most of us tend to get quite excited about things that show great promise. We initiate programs and nurture them to a certain degree, then, besides [...]

Unleash the Power of Twitter across the Organization. “I am at the airport.” “I am eating a burger, and I’m wearing a red shirt.” “I’m here, there, seeing this or that, and planning a trip to Hawaii.” If you’ve ventured into Twitter world, you’ve surely come across meaningless tweets. Who cares about what you do [...]

How to deliver your message with more confidence, power and impact. Public speaking ranks at the highest levels of all things feared by humans, period. Whether presenting on stage to a thousand people, at the office to your team or management, or offering your services to a prospective client, certain success denominators if mastered can [...]

A good manager is hard to find. Often managers are promoted because they are awesome, well respected employees. This is not always a bad idea, however someone being a good employee, or good at their job, doesn’t always mean they can effectively manage a team of people. Sometimes after being promoted, managers get lost in [...]

Wait a minute. What is Value Proposition anyway? If you’re asking yourself this question, you’re not alone. In fact, you would be pleased to know that some ‘professional’ marketers often don’t know what it really means. A Unique Value Proposition is your market edge. It’s a sentence or paragraph that captures and describes the unique [...]