Real Estate, Marketing, Software

I am sure everyone agrees with me when I say that almost everything is online, super hi-tech, cutting edge and revolutionary in our day and age – including real estate.  Of course, as a software tech company who develops products for real estate professionals and MLS’s, you won’t hear us complaining about real estate becoming [...]

When you think of calling customer service for a large company – or for that matter, any company – what is the first thing that comes to mind? As sad as it is to admit, most people will recall endless telephone-menus, hold times with irritating “muzak”, and robotic customer service representatives who may or may [...]

In the whole real estate game, no matter the generation, an important factor is the human element of your business.  Face-to-face time with your clients.  That may be especially important now in the age of websites, email, automatic notifications, text messaging, etc.  Because of the electronic age in which we live, when buyers and sellers [...]

A few days ago I while perusing the local bookstore for some new reading material I stumbled across a release by Pete Blackshaw titled “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000”. What struck me as profound about this title was not the terrifying implications this foreshadows for businesses that do not provide adequate [...]

Everybody likes to get something for nothing and believe that they’re receiving the ‘royal treatment’.  As a business person in the service industry (make no mistake, you are in the service industry), you want your clients to feel that you are the one going above and beyond their expectations. How do you even know what [...]

It’s a beautiful day, what exactly am I doing inside when I could be out running or playing Frisbee? This is the thought that kept creeping into my head for the majority of last Sunday afternoon as I sat at my desk trying to convince myself that I was indeed being proactive and getting a [...]