Sometimes things you create take on a life of their own whether you intended it or not.
Take our syndication graphic.
If there is one image that those in the Real Estate industry associate with Point2 Agent (besides our product’s logo of course) it is this graphic. Originally conceived as a one-time-use illustration in 2006 as a [...]
In case you haven’t already heard, today Microsoft officially unveiled the newest iteration of it’s search engine, Bing, which aims to accomplish three things:
Replace its often maligned Live Search
Reposition it as a “decision engine” rather than a simple search appliance with an $80 million dollar cross-media marketing campaign. As an aside, you can check out [...]
Point2 Agent, Real Estate Marketing, Web Technology | Chris de Jong | June 3, 2009 | 
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If there is one SEO trick everyone and their dog seems to know, it is that inbound links from reputable sites generate authority, and supposedly lead to a higher Google page rank over time; which of course will lead to more traffic/prospects/$$$/yada yada yada.
While this is all fine and dandy, the proliferation of social media [...]
Point2 Technologies, Real Estate Blogs, Real Estate Marketing | Chris de Jong | May 29, 2009 | Comments (1)
One of the greatest things about the internet is you can essentially find out anything you ever wanted to know (and sometimes things you didn’t!) Want to know the largest city in Guam? That would be Dededo – population 46,000. Need to know John Lennon’s birthday? Why it’s October 9th!
So how do you find these [...]
Point2 Agent, Real Estate Blogs, Real Estate Marketing, Uncategorized, Web Technology | Chris de Jong | March 5, 2009 | Comments (1)
Last night I was reading Matt Mason’s fantastic novel The Pirate’s Dilemma (which is probably the best thing I have read in ages) when I came across the old advertising saying “If you’re not everywhere, you’re nowhere”.
This saying, roughly translated from ad-speak, states that unless the message/product/service you are trying to promote is everywhere [...]
Point2 Agent, Real Estate Marketing, Real Estate Websites, Uncategorized, Web Technology | Chris de Jong | December 3, 2008 | Comments (0)
Advertising, Coca-Cola, Contextual, google, Target Market, The Gap, The Pirates Dilemma, Tom Cruise, Twitter
http://www.google.com/chrome
I’m having a bit of a love-in with Google Chrome right now.
Of course, I’m coming at it from two different perspectives.
1. I’m enjoying Chrome as a run-of-the-mill web surfer, checking scores (winning), checking account balances (losing) and checking in with friends on Facebook (holding).
2. But from the other side . . . as someone who [...]
Web Technology | Carey | September 5, 2008 | Comments (2)
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