Real Estate, Marketing, Software

I found the perfect dining area for a demo interior shoot.  The room had bare windows, stainless steel appliances, reflective cupboards, and shadowy nooks – in other words, lots of obstacles.  I even let the two dogs stay in the house, despite having to periodically call them over to me to get them out of [...]

In Part 1 of this series, we observed a listing interior from a photographer’s perspective only to discover that a perfect exposure could not be obtained in a single shot.  There was just too much contrast between the light entering through the window and the dimness of the interior.  So, today we’re going to start [...]

When it comes to shooting interior photos, there are numerous advantages to having an off-camera flash, and I will address some of these benefits and techniques in a later post. First, I want to take a minute to outline the different ways you can actually get your flash off of your camera while continuing to [...]

As discussed in a previous post, lighting coloration can be anything but consistent – especially in real estate photography situations.  Take this sample room for instance: Bay Window – Sunlight (6000° Kelvin = Blue) Light Fixture on Ceiling – Bulbs (3500° Kelvin = Yellow-Orange) Dark Corners – Shadows (7500° Kelvin = Dark Blue) So with [...]

If you were to paint a picture of the sun, what color would you choose?  If you chose yellow, you’re not alone.  When we think of light we often associate it with the color yellow.  In photography however, understanding that light exists as a spectrum of colors is vitally important.  To a camera, sunlight is [...]