Real Estate, Marketing, Software

In my last post, I mentioned just a couple easy ways you can generate more prospects using the features readily available without breaking the bank on a huge marketing budget. But then I started getting long-winded, so I had to stop.  And yes, I’m still going to give out some freebies.  So before I start [...]

In my last post, I was talking about shooting houses with large, front-facing garages, and how the garage often dominates the photo.  I went on to state that by using this type of image as the primary listing photo, agents may inadvertently be detracting buyers simply because the image looks more like a parking space for [...]

We must really love our cars now-a-days, because a lot of the new houses I see appear as though they were built for cars rather than people.  It’s always the same story: monstrous garage dominates the front, while the actual house sits tucked away in the back.  It’s not really such a bad idea, as lots [...]

Worried about getting to those website updates? Losing sleep over the listing brochures that need creating? Wishing all that paperwork would all just go away, so that you can focus on your clients? Now it can!  Our Alliance Member Program spotlight falls on an experienced Virtual Assistant company: RealSupport, Inc. Providing a plethora of services for the real [...]

I found the perfect dining area for a demo interior shoot.  The room had bare windows, stainless steel appliances, reflective cupboards, and shadowy nooks – in other words, lots of obstacles.  I even let the two dogs stay in the house, despite having to periodically call them over to me to get them out of [...]

In Part 1 of this series, we observed a listing interior from a photographer’s perspective only to discover that a perfect exposure could not be obtained in a single shot.  There was just too much contrast between the light entering through the window and the dimness of the interior.  So, today we’re going to start [...]