Real Estate, Marketing, Software

Most consumers rarely engage in selling or buying real estate. It is therefore natural for them to not be fully aware of the intricacies of the industry, as let’s say an investor might. One of the greatest advantages of having a REALTOR© represent the consumer, be it buyer or seller, is to benefit from their [...]

How to use Real Estate Marketing Technology Effectively By: Jacquelyn Bauer – Director, Point2 Customer Care  Download the full PDF White Paper right here. Today, my 70-year-old grandmother has an iPad.  Most pre-teens own a smartphone.  And the term “cloud-computing” is recognized and understood by a vast majority of the population.  Technology is such a ubiquitous [...]

A sure fire idea to get sellers excited about your services during a new listing presentation. Marketing properties is where the magic is, and owners evaluating your services want to know that you can do this better than anyone else. You’ve supplemented your traditional marketing plans with Syndication, an automated way to advertise the client’s home on [...]

What’s in your pitch? Importantly, how much marketing punch does it pack? Besides your negotiating skills, neighborhood expertise and a flawless reputation, criteria that many local competitors might also have, sellers want to know how aggressively you will advertise and promote their property. A quick sale at the highest price possible is every home seller’s [...]

Every Realtor® wants more leads, but may not know how to get more leads.  When people are shopping for homes, what do they want to see? You got it, listings, lots and lots of listings. IDX gives you the ability to showcase all of the MLS listings on your site. Since people want to see [...]

How to get more listings with little effort. As a wise man once told me, there are no buyer’s agents, just agents without listings. Listings are the most valuable asset a real estate brokerage or agent has. But generating new listings, while not exactly a complex science, requires that a home seller develops the confidence [...]