Real Estate, Marketing, Software

If you have your own website and/or blog, you might have trouble keeping the content fresh. Fresh content helps your SEO, and also gives visitors a reason to come back to your site at a later date to look for updates. You can add valuable content to your site(s) in several different ways—you can create [...]

Why keeping your online storefront spiffy is good for business. You approach a store or restaurant and immediately form an impression that is pivotal to whether you enter or not. You haven’t even set foot in the place yet! Once you’re in, many things come into play to reinforce your initial perception, neutralize it or [...]

How to make your local ads stand out, and your ad dollars go farther. If it’s not Jeremy, it’s Alicia or Rob, or Jennifer. Everyone sells homes and they spend thousands each year repeating that message over and over in their advertising. You see that message on bus benches, local papers, postcards and business cards. [...]

How to turn convention chaos into more money in your pocket and great food for your mind. Anyone planning to attend a trade show knows the feeling of exhaustion that often comes right after. Rightfully, the ROI question also races through our minds. We find ourselves trying to justify the days spent attending sessions and [...]

Unleash the Power of Twitter across the Organization. “I am at the airport.” “I am eating a burger, and I’m wearing a red shirt.” “I’m here, there, seeing this or that, and planning a trip to Hawaii.” If you’ve ventured into Twitter world, you’ve surely come across meaningless tweets. Who cares about what you do [...]

Rehearsing and the Question Impediment When presenting an idea to a group or individual, or services to a prospect, failure to deliver the message effectively impacts your goals, credibility and potentially, reputation. Several things should be done ahead of any presentation to maximize success. Unfortunately, many business professionals still tend to miss out on a [...]