Real Estate, Marketing, Software

Following up on the overwhelmingly positive reception of our previous infographic, we thought we would try something a little different this time around. At Point2 we are constantly asking ourselves the question “who are our customers?“; because being able to understand the mind of your target market goes a long way to being able to [...]

Last week the National Association of REALTORS® published its annual profile of Home Buyers and Sellers, an incredibly thorough look into what prompted consumers to buy and sell real estate in 2009, available to all licensed REALTORS®. This report, which covers everything from the very broad (like how much the average consumer spent on a [...]

The Point2 Crew is back from NAR 2009 in San Diego, and the trip was a great success. Of course the air was absolutely thick with discussion and speculation surrounding RPR and HouseLogic – on our plane down from Vancouver you could hardly walk two rows without hearing whispers about “data management” or “RPR.”   [...]

There is no doubt that the Internet is changing the face of the real estate business.  To stay at the top of the game, REALTORS® must continuously familiarize themselves with the latest technology available. That is why the National Association of REALTORS® has updated their e-PRO® Technology Certification course – to aid real estate agents [...]

by Saul Klein We are each entitled to our opinions, and I respectfully submit mine here: First, I am not here to defend NAR as I am not always in full agreement with all of the many issues in which NAR is involved…such is the nature of an “association” with a membership of diverse interests. [...]

A few weeks back I came across a great site called PollDaddy which lets it’s users create custom polls and surveys with a huge array of options and presentation styles. Needing an excuse to try out this neat tool I whipped up a quick survey to find out which social media sites/services Point2 employees and [...]