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For the second installment of the RETG series, I wanted to look at the process generally known as niche marketing. You’re probably wondering what place a concept like niche marketing has in a “technology guide”? Quite simply, the reason derives from the impact web design has had on this aspect of real estate. Web presence [...]
If you’re benefiting from the practice of niche marketing, then you’ve probably already worked hard (re)defining your business identity by building up your online reputation and highlighting your area of specialty. You may have chosen a personalized domain name, customized your website, focused your advertising, spent time blogging, or commented on other sites in an [...]
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