Real Estate, Marketing, Software

Back in 2007, the US spent an estimated $149 billion dollars on advertising in an effort to increase brand recognition, move product, and sell services.  The process of attracting consumer attention is big business, and it’s never been more competitive. Of the average 5.8 hours of leisure time people have each day, there’s hardly enough room [...]

Wintertime photography can be an intimidating endeavor to say the least. As winter life is really more about getting cozy with a hot chocolate, some popped corn, and a movie or three, it’s hard to get motivated to go out into the icy cold and shoot photos – especially photos of houses. Can you imagine? Standing outside [...]

On a balmy, autumn day in the mid-1990s I started my first “real” job selling consumer electronics at a local department store.  My favourite items to sell were, of course, the cameras and I did a pretty decent job of hawking them.  I didn’t know much about cameras at the time except that lots of [...]

When I’m scrolling through a library of listing photos, I find myself most attracted to those shot at dusk or dawn. There’s something about the warm glow of a house contrasted against the cool sky that is not only punchy and attention-grabbing, but wholesome and safe. I’m no anthropologist, but I’d be willing to bet [...]

In my last post I discussed how you can adjust your camera setup to ensure perfectly vertical lines in your listing interior photos and I believe that the technique is essential for any real estate photographer. But what if you have photos that are already distorted, or you have no choice but to shoot from [...]

When shooting listing photos, or any architecture for that matter, you’ll find yourself dealing with lines, and lots of them.  Unlike nature shots, urban structures are filled with perfectly straight horizontal and vertical lines, and understanding these lines is very important when shooting real estate photography. The general standard for listing photos, especially interior shots, is to [...]