Real Estate, Marketing, Software

Back in 2007, the US spent an estimated $149 billion dollars on advertising in an effort to increase brand recognition, move product, and sell services.  The process of attracting consumer attention is big business, and it’s never been more competitive. Of the average 5.8 hours of leisure time people have each day, there’s hardly enough room [...]

When I’m scrolling through a library of listing photos, I find myself most attracted to those shot at dusk or dawn. There’s something about the warm glow of a house contrasted against the cool sky that is not only punchy and attention-grabbing, but wholesome and safe. I’m no anthropologist, but I’d be willing to bet [...]

In my last post, I was talking about shooting houses with large, front-facing garages, and how the garage often dominates the photo.  I went on to state that by using this type of image as the primary listing photo, agents may inadvertently be detracting buyers simply because the image looks more like a parking space for [...]

So we took a peek at all of the thousands of template images that we provide to our customers and noticed that a few were  . . . shall we say “starting to show signs of wear.” We dug in and decided that, rather than just making a few changes here and there, we would [...]

Worried about getting to those website updates? Losing sleep over the listing brochures that need creating? Wishing all that paperwork would all just go away, so that you can focus on your clients? Now it can!  Our Alliance Member Program spotlight falls on an experienced Virtual Assistant company: RealSupport, Inc. Providing a plethora of services for the real [...]

I found the perfect dining area for a demo interior shoot.  The room had bare windows, stainless steel appliances, reflective cupboards, and shadowy nooks – in other words, lots of obstacles.  I even let the two dogs stay in the house, despite having to periodically call them over to me to get them out of [...]