Real Estate, Marketing, Software

In my last post, I was talking about shooting houses with large, front-facing garages, and how the garage often dominates the photo.  I went on to state that by using this type of image as the primary listing photo, agents may inadvertently be detracting buyers simply because the image looks more like a parking space for [...]

So we took a peek at all of the thousands of template images that we provide to our customers and noticed that a few were  . . . shall we say “starting to show signs of wear.” We dug in and decided that, rather than just making a few changes here and there, we would [...]

Worried about getting to those website updates? Losing sleep over the listing brochures that need creating? Wishing all that paperwork would all just go away, so that you can focus on your clients? Now it can!  Our Alliance Member Program spotlight falls on an experienced Virtual Assistant company: RealSupport, Inc. Providing a plethora of services for the real [...]

I found the perfect dining area for a demo interior shoot.  The room had bare windows, stainless steel appliances, reflective cupboards, and shadowy nooks – in other words, lots of obstacles.  I even let the two dogs stay in the house, despite having to periodically call them over to me to get them out of [...]

In Part 1 of this series, we observed a listing interior from a photographer’s perspective only to discover that a perfect exposure could not be obtained in a single shot.  There was just too much contrast between the light entering through the window and the dimness of the interior.  So, today we’re going to start [...]

The most difficult part of real estate photography is, without question, the listing interior.  To make matters worse, the average listing requires at least thrice as many interior photos than exteriors.  While some agents see listing interior photography as a frustrating, dreadful process, others see it as an opportunity.  Opportunity lies in the inherent difficulty [...]