Real Estate, Marketing, Software

In Part 1 of this series, we observed a listing interior from a photographer’s perspective only to discover that a perfect exposure could not be obtained in a single shot.  There was just too much contrast between the light entering through the window and the dimness of the interior.  So, today we’re going to start [...]

The most difficult part of real estate photography is, without question, the listing interior.  To make matters worse, the average listing requires at least thrice as many interior photos than exteriors.  While some agents see listing interior photography as a frustrating, dreadful process, others see it as an opportunity.  Opportunity lies in the inherent difficulty [...]

For most people, shooting the listing exterior is one of the easiest shots to achieve.  The sun usually provides ample amounts of light, and most houses can be photographed without the need for any specialty lenses or advanced techniques.  There are a number of possible angles and views that are worth taking, but today I’m [...]

First impressions speak volumes, whether we are meeting a new person, entering a new city, or viewing a prospective purchase. These first impressions are particularly critical when a prospective buyer is viewing photos of a home online, or standing on the sidewalk looking at what might be one of the biggest purchases of their life.  [...]

I’m not sure how it happened, but my posts over the last few months have grown incredibly nerdy.  I mean, for the select few of you out there that have an interest in creating equirectangular photos, reading up on virtual 3D environments, or shooting your listings PAP style, I hope I’ve helped surface some of [...]

Any way you slice it, your listings are your #1 marketing tool.  How can you be sure to market your listings effectively and get them noticed?  Follow along as I show you 13 ways to get your listing noticed. 1. Add tons of professional-quality listing photos. Think there can’t possibly be 36 different ways to [...]