Real Estate, Marketing, Software

Back in 2007, the US spent an estimated $149 billion dollars on advertising in an effort to increase brand recognition, move product, and sell services.  The process of attracting consumer attention is big business, and it’s never been more competitive. Of the average 5.8 hours of leisure time people have each day, there’s hardly enough room [...]

Keeping something you are excited about a secret is one of the hardest things to do, especially when you can’t wait to tell everyone about it. Fortunately for us here at Point2 we don’t have to wait any longer to spill the news – we are ecstatic to announce Express Tools, a brand new suite of [...]

Getting a clear understanding of what a “Unique Value Proposition” is can be very helpful, but pinning yours down can be quite the task. Typically, an advertising agency is the best route to get such work done. In reality though, most REALTORS® may not have, or wish to commit, the resources to undertake such an [...]

There’s some huge advantages for real estate agents who possess the technical prowess required for photo and video production. Sellers love to know that high quality visuals are being used to attract buyers, and having the reputation of being the agent who creates notable marketing material never hurts. Graduating from beginner to pro takes a [...]

Today we announced a new partnership – we’re extremely pleased to say that we have teamed up with Proxio, the international Multiple Listing Service and global referral network.           What does this mean exactly? The partnership gives Point2 Agent members access to Proxio’s Global Referral Network.  Point2 Agent users will gain [...]

Video has clearly become one of the most effective ways to engage people. It taps into more than just a single sense such as the auditory in the case of a podcast, or the visual in still photography. Well executed, video can also touch prospects where it matters most. Their emotions. One of the most [...]