Real Estate, Marketing, Software

I’ve been blogging about real estate photography for a while now, and my intentions are the same now as they were when I began – to assist agents in the creation of quality listing photos and eye-catching marketing materials.  There’s a lot of information to share, especially as the photographic market continues to experience rampant [...]

In my last post, I was talking about shooting houses with large, front-facing garages, and how the garage often dominates the photo.  I went on to state that by using this type of image as the primary listing photo, agents may inadvertently be detracting buyers simply because the image looks more like a parking space for [...]

We must really love our cars now-a-days, because a lot of the new houses I see appear as though they were built for cars rather than people.  It’s always the same story: monstrous garage dominates the front, while the actual house sits tucked away in the back.  It’s not really such a bad idea, as lots [...]

I found the perfect dining area for a demo interior shoot.  The room had bare windows, stainless steel appliances, reflective cupboards, and shadowy nooks – in other words, lots of obstacles.  I even let the two dogs stay in the house, despite having to periodically call them over to me to get them out of [...]

In Part 1 of this series, we observed a listing interior from a photographer’s perspective only to discover that a perfect exposure could not be obtained in a single shot.  There was just too much contrast between the light entering through the window and the dimness of the interior.  So, today we’re going to start [...]

The most difficult part of real estate photography is, without question, the listing interior.  To make matters worse, the average listing requires at least thrice as many interior photos than exteriors.  While some agents see listing interior photography as a frustrating, dreadful process, others see it as an opportunity.  Opportunity lies in the inherent difficulty [...]