Real Estate, Marketing, Software

Back in 2007, the US spent an estimated $149 billion dollars on advertising in an effort to increase brand recognition, move product, and sell services.  The process of attracting consumer attention is big business, and it’s never been more competitive. Of the average 5.8 hours of leisure time people have each day, there’s hardly enough room [...]

There’s some huge advantages for real estate agents who possess the technical prowess required for photo and video production. Sellers love to know that high quality visuals are being used to attract buyers, and having the reputation of being the agent who creates notable marketing material never hurts. Graduating from beginner to pro takes a [...]

On a balmy, autumn day in the mid-1990s I started my first “real” job selling consumer electronics at a local department store.  My favourite items to sell were, of course, the cameras and I did a pretty decent job of hawking them.  I didn’t know much about cameras at the time except that lots of [...]

When I’m scrolling through a library of listing photos, I find myself most attracted to those shot at dusk or dawn. There’s something about the warm glow of a house contrasted against the cool sky that is not only punchy and attention-grabbing, but wholesome and safe. I’m no anthropologist, but I’d be willing to bet [...]

Have you ever tried photographing a room, but couldn’t fit it all into one shot? Have you ever had sellers ask you to make their house look as BIG as possible in the listing photos? Have you ever felt cramped for space when shooting interior photos? Of course you have – it’s all a part [...]

In my last post I discussed how you can adjust your camera setup to ensure perfectly vertical lines in your listing interior photos and I believe that the technique is essential for any real estate photographer. But what if you have photos that are already distorted, or you have no choice but to shoot from [...]