Real Estate, Marketing, Software

How to use Real Estate Marketing Technology Effectively By: Jacquelyn Bauer – Director, Point2 Customer Care  Download the full PDF White Paper right here. Today, my 70-year-old grandmother has an iPad.  Most pre-teens own a smartphone.  And the term “cloud-computing” is recognized and understood by a vast majority of the population.  Technology is such a ubiquitous [...]

A sure fire idea to get sellers excited about your services during a new listing presentation. Marketing properties is where the magic is, and owners evaluating your services want to know that you can do this better than anyone else. You’ve supplemented your traditional marketing plans with Syndication, an automated way to advertise the client’s home on [...]

What’s in your pitch? Importantly, how much marketing punch does it pack? Besides your negotiating skills, neighborhood expertise and a flawless reputation, criteria that many local competitors might also have, sellers want to know how aggressively you will advertise and promote their property. A quick sale at the highest price possible is every home seller’s [...]

How engaging are your meetings? Are your participants actively engaged in your meeting or are they texting and playing games on their iPhones? If you would like to lead more effective meetings, here are three easy steps to follow: 1. Shift from being “I” or “me” focused to being “you” or “group focused” This is [...]

Deliver Your Message with Impact. ‘Real’ Impact Many books and presentation skill-building workshops describe techniques and methods that a presenter must employ and master in order to deliver their message with the most impact. You have likely come across all of these strategies at one point or another. Here are a few components we’ll concentrate [...]

In the whole real estate game, no matter the generation, an important factor is the human element of your business.  Face-to-face time with your clients.  That may be especially important now in the age of websites, email, automatic notifications, text messaging, etc.  Because of the electronic age in which we live, when buyers and sellers [...]