Real Estate, Marketing, Software

Why keeping your online storefront spiffy is good for business. You approach a store or restaurant and immediately form an impression that is pivotal to whether you enter or not. You haven’t even set foot in the place yet! Once you’re in, many things come into play to reinforce your initial perception, neutralize it or [...]

How to make your local ads stand out, and your ad dollars go farther. If it’s not Jeremy, it’s Alicia or Rob, or Jennifer. Everyone sells homes and they spend thousands each year repeating that message over and over in their advertising. You see that message on bus benches, local papers, postcards and business cards. [...]

How to turn convention chaos into more money in your pocket and great food for your mind. Anyone planning to attend a trade show knows the feeling of exhaustion that often comes right after. Rightfully, the ROI question also races through our minds. We find ourselves trying to justify the days spent attending sessions and [...]

Rehearsing and the Question Impediment When presenting an idea to a group or individual, or services to a prospect, failure to deliver the message effectively impacts your goals, credibility and potentially, reputation. Several things should be done ahead of any presentation to maximize success. Unfortunately, many business professionals still tend to miss out on a [...]

Any way you slice it, your listings are your #1 marketing tool.  How can you be sure to market your listings effectively and get them noticed?  Follow along as I show you 13 ways to get your listing noticed. 1. Add tons of professional-quality listing photos. Think there can’t possibly be 36 different ways to [...]

How much information is too much information? For some questions, less is more: “How do I look?”  “What do you really think about my mother?” “Why don’t you want to go dinner with my friends?” These are areas in which one should choose to provide as little information as possible, barring any sort of predilection [...]