Real Estate, Marketing, Software

One of the biggest concerns that any website owner possesses is how to drive more traffic to their website.  The old adage “if you build it, they will come” was coined well before the Internet and does not apply.  Building a website is easy.  Getting traffic to it is not. Do not lose hope however, [...]

This month’s Alliance Member Program (AMP) Spotlight falls on: The Real Estate Web Guy, Michael Carbonara. Formerly a real estate professional, Michael utilizes those experiences and skills to assist his clients in not only designing and customizing their Point2 Agent websites, but also providing assistance through virtual entry of listings, training, and Search Engine Optimization [...]

Say the word “marketing”, and many people automatically envision print ads, flyers, or give-aways like magnets or calendars.  These are all definitely examples of marketing brainpower and energy being put into use, but let’s extend that thinking to another channel: online marketing.  What images does this evoke?  Hopefully, you are thinking of websites, as that [...]

In case you haven’t already heard, today Microsoft officially unveiled the newest iteration of it’s search engine, Bing, which aims to accomplish three things: Replace its often maligned Live Search Reposition it as a “decision engine” rather than a simple search appliance with an $80 million dollar cross-media marketing campaign.  As an aside, you can [...]

If there is one SEO trick everyone and their dog seems to know, it is that inbound links from reputable sites generate authority, and supposedly lead to a higher Google page rank over time; which of course will lead to more traffic/prospects/$$$/yada yada yada. While this is all fine and dandy, the proliferation of social [...]

There’s no point disputing it.  If you have a hook or something memorable about you, your personality, your business, or anything its likely people will remember you.  They may even remember you enough to think of you when someone asks ‘Do you know of a good…’ anything. Aside from dyeing your hair crazy colors, piercing [...]