Consistently one of the highest traffic consumer search sites for listings, Point2 Homes views continue to grow each month.  If you use Point2 Agent or have your listings syndicated through Point2, your listings are already appearing on Point2Homes.com.

That’s a perfect start.

Want more?  If you want to have your listing at the forefront of millions of eyeballs, then it makes sense to feature your listing right front and center.  Point2 Homes’ Spotlight Ads provide you with this ability.

Premium featured placement for your listings on Point2 Homes can be yours for just $25.  Your listing will be displayed prominently, in front of many thousands of potential buyers, for 30 days.  That’s less than $1 a day.  Can you afford to?  Can you afford not to?

Here’s what one of our long-time members Norm Fisher has to say about his experiences with Spotlight Ads:

“…You’ll likely double the number of detailed views your listings receive on Point2Homes. I spend most of my advertising budget online and Point2 spotlight ads deliver the best return on a cost per click basis.”

In addition to Norm, many of our members have had great success using Spotlight Ads to advertise their listings.  You can too.

You can purchase Spotlight Ads for any of your listings very easily.

View our quick tutorial to learn how.

**Contest is now closed.  Stay tuned for more giveaways from Point2 Agent.**

Right now, our Canadian members have even more reason to purchase Spotlight Ads during the month of July.  We’re giving away a brand new Apple iPad.  In order to receive an entry into the draw, you must purchase a Spotlight Ad for Point2 Homes during the month of July.  The more you buy, the more entries you receive.

For full promotion details please click here.

And so to our Canadian members as we near Canada Day, we’ve got something you simply can’t refuse…tons of exposure for your listings on Point2 Homes – plus a chance to win an iPad.

That’s right.  We’re giving away a free Apple iPad (16GB Wi-Fi + 3G) to one lucky Canadian member.

Are you Canadian?  Then here’s how you can make this happen:

1. Purchase a Spotlight Ad for your listing(s) on Point2 Homes.
2. Sit back, relax, and enjoy premium listing placement on Point2Homes.com for 30 days.

Meanwhile, Point2 will take every Spotlight Ad purchased during the month of July and automatically enter you into the draw for the iPad.  At the end of July, we’ll draw the name of one lucky Canadian member as winner.

Seems pretty simple, right?  Believe me, it is.  Feature your listings with a Spotlight Ad on Point2 Homes right now.  Remember, the more Spotlight Ads you get, the more entries into the draw, and the more opportunities to walk away one iPad richer.

But, “How do I buy a Spotlight Ad?” you may ask.  Simple – just follow the steps here.

Enjoy your long weekend!

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And for our American and international friends here’s some fun Canadian trivia:

Did You Know?

Most Canadians don’t actually live in igloos.  Although this summer has been cold enough so far to probably have had them.

The majority of us don’t say ‘eh’ to an exaggerated degree.  I personally say ‘hey’ a lot more than ‘eh’.  Semantics.

The beaver is probably the most hardcore of all creatures.  You do not want to get into an argument with a beaver.  You will lose.

Hopefully everyone has followed the advice we posted last week which lists ways to create your listings so they get noticed.  Now that your listings have all the rich content that buyers are looking for, it’s time to begin advertising your listings everywhere possible.

I mentioned in point #13 of that post to use the Point2 Exposure Engine to syndicate your listings everywhere.  You are probably already taking advantage of this amazing exposure for your listings.  If you aren’t already syndicating your listings, you should start now.  Our User Manual can help you get started with syndicating your listings now.

In addition to syndicating your listings, you may want to consider purchasing enhanced listing placement to advertise on busy consumer search sites.

Point2 has partnered with some of our syndication partners to provide enhanced listing placement on some of the highest-trafficked search sites.  We call them Spotlight Ads.

The additional listing exposure and extra visibility from using Spotlight Ads can go a long way to capture the interest of home buyers.

Point2 offers Spotlight Ads through NewYorkTimes.com, Google, Point2 Homes, and HotPads.com.

Spotlight Ad on NewYorkTimes.com

A Spotlight Ad on NewYorkTimes.com provides your listing with placement on their website which has approximately 36 million unique visitors per month.  Your listing also has the potential of  reaching a target audience of active affluent property seekers through the Great Homes network of newspaper sites, 35% of them with an annual income of $100K or more.

Spotlight Ad on Google

The Spotlight Ad for Google actually is a service we provide to book a Google Adword campaign for your listing.  We take the guess work out of the equation and provide you with an automated way to book pre-packaged campaigns with targeted keywords for your listings.  You can purchase Google Adwords in two separate packages, both for 15 days.  The amount of keywords that you receive in your campaign is based on the spend amount, either $30 or $60.

Purchasing Google Adwords this way does not change where your listing is viewed on Google Base as these are two different services from Google.  Instead, purchasing Adwords makes it so that your listing appears when certain keywords are searched in a Google search, in the Sponsored Links areas of the search results. 

Spotlight Ad on Point2 Homes

Give your listings additional prominence on Point2Homes.com by having it placed along the top and sides of the listing pages for State/Province, County, City, and Neighborhood.  It will rotate along with all other featured listings from those areas, and as the pages become more targeted (City, Neighborhood) your listing will show more frequently.

Spotlight Ad on HotPads.com

You can appoint your listings as Featured Listings on HotPads.com using the Spotlight Ad service we make possible directly through your Point2 Agent account.  Featured listings appear on the highest zoom levels in map-search, are given a bold contrasting icon in the search page, and has an expanded blue preview box on the right corner of the map. 

It’s very easy to set up a Spotlight Ad and is a relatively inexpensive investment for advertising your listings.  You can purchase Spotlight Ads directly through your Point2 Agent account.  You can find detailed instructions in our User Manual.

Did you know?  Point2 Agent Premium members receive 2 free Spotlight Ad credits to use every month for any listings they choose to be featured on Point2 Homes.

Today is October 31st and that means it is the final day to take advantage of this awesome upgrade.

The package not only includes Point2 Professional and Point2 Homes goodies, but also a ton of stuff from our Alliance Member Program participants:

• 1 year of Point2 Agent Professional
• 5 one-month Point2 Homes Spotlight Ads (featured listings)
• 2 Point2 Homes Neighborhoods for 4 quarters (1 year) each
• 100 free jumbo marketing postcards from Expresscopy
• $100 off the setup fee of an IDX Mapping Solution from GotIDX
• $100 off Professional Customization Package from The Real Estate Web Guy
• $50 off first Virtual Assistant session from Real Support, Inc
• Get a Featured Listing Video from The Real Estate Home Show for just $49

This is a $1200 value for just $549.95.

Join now or upgrade your account now.  Today is the last day to upgrade with this offer.

If you haven’t already taken a look at what is available with the package, check it out now.  Not only do you receive a year of Point2 Agent Professional, we’ve also arranged with our Alliance Member Program participants to provide you with amazing discounted or free real estate-related products and services.

You can either sign up for a new Point2 Agent account at the Professional level and get this fantastic deal, or upgrade an existing Point2 Agent account to Professional and we’ll add all the freebies listed here.

If you have any questions about this offer, need more details on what items are included or about our Professional features, please feel free to contact our Sales Department at 1-800-659-5494 or by email: agent@point2agent.com.

The package includes these goodies:

• 1 year of Point2 Agent Professional
• 5 one-month Point2 Homes Spotlight Ads
• 2 Point2 Homes Neighborhoods for 4 quarters (1 year) each
• 100 free jumbo marketing postcards from Expresscopy
• $100 off the setup free of an IDX Mapping Solution from GotIDX
• $100 off Professional Customization Package from The Real Estate Web Guy
• $50 off first Virtual Assistant session from Real Support, Inc
• Get a Featured Listing Video from The Real Estate Home Show for just $49

A $1200 value for just $549.95!

Join now or upgrade your account now.  This offer ends on October 31.