Point2 Agent Real Estate Marketing Blog » syndication http://point2agentblog.com Real Estate, Marketing, Software Mon, 21 May 2012 14:00:11 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Listing Syndication: An Overview http://point2agentblog.com/2011/11/08/listing-syndication-overview/ http://point2agentblog.com/2011/11/08/listing-syndication-overview/#comments Tue, 08 Nov 2011 20:01:23 +0000 Chris de Jong http://point2agentblog.com/?p=7632 Later this week The National Association of REALTORS® MLS Committee will receive the report and recommendation of the Presidential Advisory Group (PAG) at the annual meetings in Anaheim.

To help sort out the issues, controversies, benefits, and fears surrounding Listing Syndication check out at this Slidecast presentation that was put together by Point2′s own Saul Klein and Linda Moola, which outlines the features and benefits of Listing Syndication to real estate professionals on all levels – from MLS/Associations, to Brokers and individual Agents.

If you have any questions, comments, or feedback we’d love to hear from you!

Listing Syndication: An Overview]]> http://point2agentblog.com/2011/11/08/listing-syndication-overview/feed/ 3 Realtor Websites With Bite: Part Two http://point2agentblog.com/2011/06/02/realtor-websites-with-bite-part-two/ http://point2agentblog.com/2011/06/02/realtor-websites-with-bite-part-two/#comments Thu, 02 Jun 2011 22:18:52 +0000 Roger http://point2agentblog.com/?p=7351 Listing SyndicationPillar #2: Integrated Listing Syndication After eight years with the same real estate website provider, another real estate agent recently decided it was time to move on. He switched to Point2 Agent just two weeks ago. The reason? Fully integrated listing syndication, which was brought to this agent’s attention by his MLS – one of [...]]]> Pillar #2: Integrated Listing Syndication

After eight years with the same real estate website provider, another real estate agent recently decided it was time to move on. He switched to Point2 Agent just two weeks ago.

The reason? Fully integrated listing syndication, which was brought to this agent’s attention by his MLS – one of the over 240 that have partnered with Point2.

But there’s more to syndication than meets the eye.

listing syndication Realtor Websites With Bite: Part Two

Syndication as a trend took off around three years ago. Adoption continues to accelerate today, with one of the key drivers being that automating the publishing of listing data eliminates manual data entry and updates on third party websites, both very time consuming, error prone processes that can legally expose the agent and the broker, and unnecessarily tax productivity.

Data accuracy online and agent security are therefore two critical benefits that syndication helps the broker, the agent and their MLS (Multiple Listing Service) to manage more effectively.

Inaccurate or conflicting listings with two different prices, on two different websites, for example, can also create confusion amongst consumers.

Last but not least is wider exposure to more buyers online. Around one third of home buyers start their property search on the Internet, and over 90 percent today use the web as part of the overall property process! With the number of consumer real estate portals on the increase, syndication using an integrated website platform allows the agent to expand their advertising, access online traffic reports and generate leads without having to as much as lift a finger.

And if the syndication service is offered through the agent’s MLS, such as the case with the customer we mentioned earlier, listings also get uploaded on his own website as well, further cutting down the work needed to establish and maintain his website.

The MLS as such becomes the single point of data entry. Enter the data once, publish many times.

 

Realtor Websites With Bite: Part Two]]> http://point2agentblog.com/2011/06/02/realtor-websites-with-bite-part-two/feed/ 1 Introducing: MLS Certified – Driving Higher Standards In Property Data http://point2agentblog.com/2011/05/12/introducing-mls-certified/ http://point2agentblog.com/2011/05/12/introducing-mls-certified/#comments Thu, 12 May 2011 16:53:04 +0000 Chris de Jong http://point2agentblog.com/?p=7301 MLS CertifiedAt Point2 keeping our MLS/Association partner data up-to-date and accurate is one of our highest priorities.  We spend an inordinate amount of time making sure that every single one of the listings we syndicate out to our network of partners contains rock-solid information – something which benefits everyone from consumers all the way up to brokers and [...]]]> At Point2 keeping our MLS/Association partner data up-to-date and accurate is one of our highest priorities.  We spend an inordinate amount of time making sure that every single one of the listings we syndicate out to our network of partners contains rock-solid information – something which benefits everyone from consumers all the way up to brokers and real estate organizations.

That is why today we are proud to announce the latest initiative in our quest for data accuracy in Listing Syndication – MLS Certified.

mls certified 300x168 Introducing: MLS Certified Driving Higher Standards In Property DataThe program, launched beginning with the state of Texas will feature the MLS Certified™ logo on Realtors’ listings received from local Multiple Listing Service (MLS) organizations and associations and displayed on the Texas Association of REALTORS® (TAR) website.

A symbol of authority, quality and accuracy, MLS Certified™ is designed to instill in consumers the confidence that they are browsing original, timely and accurate real estate listings originating from the local Multiple Listing Service (MLS).

Want to learn more about MLS Certified™ and what it means for listings syndicated by Point2?  Check out our FAQ page.  Or if you have any questions or comments, we would love to hear them.

 

Introducing: MLS Certified Driving Higher Standards In Property Data]]> http://point2agentblog.com/2011/05/12/introducing-mls-certified/feed/ 6 Your Listings Everywhere, Literally http://point2agentblog.com/2011/01/25/your-listings-everywhere-literally/ http://point2agentblog.com/2011/01/25/your-listings-everywhere-literally/#comments Tue, 25 Jan 2011 15:16:59 +0000 tmacala http://point2agentblog.com/?p=6766 Every so often we announce new syndication partners and give you a brief overview of who they are and what they do.  I had a look at our current list of partners, and it seems to have grown yet again. This time, rather than outlining just a few partners, I’m going to give you the [...]]]> YourListingsEverywhere 300x283 Your Listings Everywhere, LiterallyEvery so often we announce new syndication partners and give you a brief overview of who they are and what they do.  I had a look at our current list of partners, and it seems to have grown yet again.

This time, rather than outlining just a few partners, I’m going to give you the entire list (in alphabetic order, too!).  Here’s the list of current partners in our syndication network as of January 2011:

1.     Adicio.com

2.     AgentShowroom.com

3.     Backpage.com (manual Partner)

4.     Bilingual Marketing Group (aka VivaReal)

5.     CampusHomesOnline.com
(Homes near College and University Campuses)

6.     HouseHunting.ca

7.     Clickable Directories, Inc.

8.     CLR Search

9.     Craigslist (manual partner)

10.   eBay(manual partner)

11.   eBay.ca (manual Partner)

12.   Enormo

13.   Cyberhomes/AOL

14.   Foreclosure.com

15.   ePropertyStop.com

16.   FrontDoor.com

17.   Homefinder.com

18.   Homegain

19.   Hometrax (regional for SanDiego, CA)

20.   HomeTrader.ca (Canada)

21.   HotPads.com

22.   HousingBlock.com

23.   HouZoo.com

24.   InvestorLoft.com

25.   JunoDomains.com

26.   Kazork

27.   TheHousingPages

28.   MBG Partners, LLC (Mexico Buyer’s Guide)

29.   MilitaryFSBO.com

30.   Mitula (US, Canada, Mexico, Portugal, France, India) (NEW!)

31.   New York Times – Paid Partner

32.   NewsyHomes.com

33.   NTXHouseHunters.com

34.   Oodle

35.   PCS Real Estate Services

36.   Point2Homes.com

37.   PropertyShark

38.   Real Estate Active

39.   RealEstateChannel.ca (Canada)

40.   RealTown

41.   RealtyShowcase.tv

42.   RealtyPin (NEW!)

43.   Relocation.com

44.   RepeatProperty.com

45.   SecondSpace Corporation
(aka LandWatch.com and ResortScape.com)

46.   StreetSeed.com (Canada only)

47.   Trovit S.L. (United States, Canada, Argentina, Mexico, Columbia)

48.   Trulia.com

49.   Ultraforeclosure.com

50.   Unique Global Estates(Luxury Homes priced over $1 million)

51.   Vast.com

52.   VirtualTour.com

53.   VivaRealNetwork (international)

54.   Yahoo! Real Estate

55.   Zillow

56.   Zoocasa (Canada only)

Last time I had a peek at this list (which wasn’t all that long ago), it was half this size.  Maybe one of these days this list will double too! icon smile Your Listings Everywhere, Literally

Your Listings Everywhere, Literally]]> http://point2agentblog.com/2011/01/25/your-listings-everywhere-literally/feed/ 6 Syndication: Just Keeps Gettin’ Bigger http://point2agentblog.com/2010/08/11/syndication-just-keeps-gettin-bigger/ http://point2agentblog.com/2010/08/11/syndication-just-keeps-gettin-bigger/#comments Wed, 11 Aug 2010 15:33:45 +0000 tmacala http://point2agentblog.com/?p=5214 Woah!  Where have I been?!  Last time I checked we were hovering around 43 syndication partners.  Well, guess what – I had a look at our syndication network today…and it appears as though it has grown again. On that note…I am happy to mention a few of the newer ones I caught a glimpse of [...]]]> Woah!  Where have I been?!  Last time I checked we were hovering around 43 syndication partners.  Well, guess what – I had a look at our syndication network today…and it appears as though it has grown again.

On that note…I am happy to mention a few of the newer ones I caught a glimpse of on the list.

LuxuryRegistry Syndication: Just Keeps Gettin BiggerLuxuryRegistry.com – Intended specifically for those looking for something on the fancy side of things – like me…well, maybe…someday. With 49,000 unique visitors per month, LuxuryRegistry.com is one of the next up-and-coming global hot spots for buyers to find the ultimate dream home.

houzoo Syndication: Just Keeps Gettin BiggerHouZoo.com – Dubbed ‘Next Generation Real Estate’, Houzoo.com is dedicated to providing solutions for home buyers needing funding assistance (also like me), investors looking for ways to purchase without out-of-pocket cash, as well as helping Realtors grow their business.

the housing block logo Syndication: Just Keeps Gettin BiggerHousingBlock.com – Bringing all real estate search websites together, TheHousingBlock.com amalgamates listings from online search sites into one real estate and rental search engine.  Their easy to use interface allows customers to search listings quickly without the hassle of visiting multiple sites.

investorloft Syndication: Just Keeps Gettin BiggerInvestorLoft.com – Tailored to cater to the real estate investor, InvestorLoft.com allows real estate investors to locate, filter, and analyze potential real estate investments.  Investors are able to search by cash flow, listing date, and even estimated equity.

So there you are!  Just a few more ways your listing is reaching the eyes of consumers.  I’m sure the next time I have a peek there will be even more.  It’s a good thing I’m paying attention. icon wink Syndication: Just Keeps Gettin Bigger

Syndication: Just Keeps Gettin Bigger]]> http://point2agentblog.com/2010/08/11/syndication-just-keeps-gettin-bigger/feed/ 3 Point2 Partners With HomeTrader.ca http://point2agentblog.com/2010/05/19/point2-partners-with-hometrader-ca/ http://point2agentblog.com/2010/05/19/point2-partners-with-hometrader-ca/#comments Wed, 19 May 2010 17:33:52 +0000 Chris de Jong http://point2agentblog.com/?p=3236 Today we’ve got a special treat for all of our Canadian members – a brand new partner has been added to our listing syndication network exclusive to Canada! Coming to us from the world-recognized Trader Corporation, creators & publishers of such publications as AutoTrader and Home & Decor, please join me in welcoming HomeTrader.ca to [...]]]> Today we’ve got a special treat for all of our Canadian members – a brand new partner has been added to our listing syndication network exclusive to Canada!HomeTrader logo Point2 Partners With HomeTrader.ca

Coming to us from the world-recognized Trader Corporation, creators & publishers of such publications as AutoTrader and Home & Decor, please join me in welcoming HomeTrader.ca to the fold.

HomeTrader, which lists homes for sale, rental listings, as well as recreational listings (aka cabins) in conjunction with Buysell.com, boasts 200,000 unique monthly visitors – all of whom will now be exposed to your listings!

Fore more commentary on this partnership, be sure to check out this article from The Globe And Mail, wherein our CEO Saul Klein talks about the benefits of syndication for both real estate professionals as well as consumers.

UPDATE 21/05/2010: Saul has provided some more insight into the Globe & Mail piece in an interview with Saskatoon Realtor Norm Fisher, which can be found here.

Finally, be on the look out for even more exclusive syndication partners being added in the coming months.

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