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Posts tagged: Target Market

Targeted Marketing: Too Effective, Or Just Plain Creepy?

Too Many Ads

Last night I was reading Matt Mason’s fantastic novel The Pirate’s Dilemma (which is probably the best thing I have read in ages) when I came across the old advertising saying “If you’re not everywhere, you’re nowhere”. This saying, roughly translated from ad-speak, states that unless the message/product/service you are trying to promote is everywhere [...]