
I know you’ve all been paying close attention (you have, right?), which means that you’ve read this last post. Now that you’ve had some time to think about the words on your website, it is also important to think about the general format in which you will place your words. Layout Not only should what [...]
Point2, Point2 Agent, Point2 Technologies, Real Estate Marketing, Real Estate Technology, Uncategorized, Web Technology | tmacala | February 25, 2011 |
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content, format, The Writing's on the Web, web content, web copy, words, writing for the web, writing skills

In my last post, I talked about the human attention span (or lack thereof). Now that I have your attention again, I’ll get started before I get side-tracked myself. Perhaps you simply prefer the ‘DIY’ approach, or perhaps hiring a professional web content writer isn’t an option – regardless of the situation – a website [...]
Point2 Agent, Real Estate Marketing, Real Estate Technology, Real Estate Websites, Uncategorized, Web Technology | tmacala | February 10, 2011 |
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web content, web copy, words, writing, writing for the web, writing skills

I’m serious. Blogging is like bran. Stick with me to the end and you’ll see what I mean. There are a bazillion (odd, spell check didn’t flag this – must be a real word) different articles on the Internet that provide excellent and common-sense advice about how you can spark creativity and continue to come [...]